Employers in the twenty-first century take a variety of actions to promote their brand value, but we frequently overlook the impact of storytelling throughout the hiring process. You may be asking, "Storytelling?" What is its role in employer branding? Indeed, it is! We will attempt to explain everything about storytelling and how to utilize it to improve candidate experience and employee engagement for you as a recruiter in this blog. Let's get this journey started!
Into the depth of "Storytelling in the Hiring Process"
An effective way to communicate your company's mission, ethos, and ideals that show the potential candidate's role inside the organization is through storytelling. It is a technique for communicating that interests the audience and forges an emotional bond. When utilized properly, it can be a persuasive strategy that aids in persuading someone to adopt your point of view. The best tales are ones that are pertinent to the listener and provide an impression of what it would be like to collaborate with you. It can enable you to establish more meaningful connections with prospects and foster mutual trust and purpose.
What benefits does Storytelling in Recruitment have?
Corporate storytelling has grown to be one of the most effective tactics for companies in Talent attraction of the modern world, and why not? Let's go over the advantages of storytelling and how it improves a company’s culture and employee retention.
- Stories stick in the mind: By increasing recall rates by 20% through stories, you can make sure that job seekers remember your brand for a lot longer than they would after receiving other types of communication. Stories given in visual formats like video are much more memorable because the spectator may actively participate in both what they see and hear. A good tale should be inspirational and should give the reader the impression that anything is possible if they join your team.
- Helps you establish a connection with a potential employee's mind: An effective tale should be motivational and inspire the reader to feel that anything is possible if they join your company. When it comes to talent attraction, this kind of positive employee incentive can be extremely effective. Additionally, when you tell a lot of stories or even force the prospect to comprehend and identify with your story, you are helping the candidate find common ground. As a result, they will feel more trusted and appreciated and will also be able to envision their future with your firm. You can use this fantastic kind of recruitment marketing in the best way possible.
- Stories elicit feelings: Human brains are avid readers of stories. It is more relatable since it reflects how our bodies physically react to the food we are ingesting. The audience can relate to a tale by connecting with the emotions we display in it on a personal level. This kind of emotional bond is what will set your company apart from other workplaces. When you convey your brand's story, you are creating a narrative about your brand that is under your control. Stories support who you are. A tale that explains how, why, and what you intend to depict can be used to support any statements you make to make them seem more credible.
How should you apply storytelling approaches to recruitment?
Now that you are aware of the significance of why storytelling should be used in your hiring process and as an employer branding strategy, the next thing you need to know is how to apply it. Below are some recommendations for you. Let's go over each one at once!
- Communicate societal values and ethos: A lot of people who have held top jobs have said that when they were hired by a firm where the recruiter placed more emphasis on learning more about them, they felt pleased that they connected with the brand and that, at the time, nothing else really mattered. Humans continuously look for common ideals and principles to have complete faith in a being. To create an emotional connection with the applicant they wanted, LinkedIn harnessed the power of storytelling. Storytelling is a great tool for effectively communicating your organisation's mission, ethos, and principles in a way that highlights the potential candidate's role both inside and beyond the organisation.
- Encourage the top ranks to share their experiences: The culture of a firm should be ingrained from the top down. Many successful leaders have an intriguing background that explains their motivation. Anecdotes from managers' personal travels will help them come out as approachable, relatable, and interesting. It all comes down to giving a name, heart and personality. Corporate storytelling has become very popular today and not only emphasises the company's culture but also goes into greater detail about what the company's leaders have been doing to help the organization achieve that level of employee satisfaction and to assist the candidate's journey to begin in the best way possible along the variables they have.
- Emphasize Company culture: Companies frequently struggle with the type of images they want to have of themselves in the social media sphere. This is the appropriate area to incorporate storytelling. Stories are a fantastic way to interact with your audience and produce material that people will be eager to share with their networks. Both recruitment and social media content benefit, which is a win-win situation. Try to be sincere and discuss how a talent acquisition story or a regular narrative is related to the company or a leader's story if you want your story to go viral or be shared on social media. You will benefit from this in terms of employer branding and recruitment marketing at the same time. Including anecdotes on employee motivation
- Take Employee Motivation Stories into Account: Every time a human wants to purchase something, we tend to look up reviews. We seek the tested opinions of individuals we can trust! Now, the same holds for employment and recruitment. The workforce of today is extremely competitive and choosy and thus Employee retention is important for every company. They will serve as brand ambassadors for your company if you use employee motivation case studies as a storytelling technique to demonstrate how motivated, content, and happy your present employees are. A corporation's storytelling is more trustworthy and believable when it uses stories from actual people and it does help in a positive candidate journey. Don't forget to tailor each tale to the position you are hiring for. Use a story from a finance professional to fill several roles in your finance department. The tale you are telling must be relatable to and engaging for your audience. Therefore, if you have to spend a lot of money on employer branding, telling stories throughout the hiring process can not only enhance employee engagement but also motivate and make your potential employees happy and you will have a great Candidate experience for your company recruiting statuses.
We encourage you to employ this fantastic method of incorporating storytelling into your hiring process because so many companies are already using it and finding success.
We wish you luck as you seek new talent in the future. Edaiva will return to you shortly with something even more remarkable and beneficial. For now, connect with us at https://jobs.edaiva.com/